Issues of Scale

Drawbacks

One drawback is that with hyper scale is that data can be shared that is sensitive or not wanted to be shared by the owner. This means that information shared could be seen by those that the owner does not want to see. Another drawback is that data can be shared though hyper scale that the owner is unaware of. This can lead to a loss of control of the information even before the owner knows of its publication.

Controversy

Source

Hyperscale through its ability to share information amongst individuals on a global scale (via social networks such as twitter, Facebook or individual blogs) is mired in controversy; The social network based transmission of information makes hyper-scale the fundamental method through which peoples eccentric behavior can be distributed round the world without their knowledge or control. Individuals have their behavior captured in the videos they upload and access to this behavioral information is made both possible and easy via hyper-scale technology (through the internet).

Other Controversial Contributions

Hyperscale also provides access to aspects of peoples lives that were formally private; making information accessed through hyperspace morally ambiguous and socially untenable. Sometimes people unknowingly provide companies and organisations with private information, such as through the purchase of certain items an organisation can know to a statistical degree of accuracy whether or not someone is pregnant.